تیم تولید محتوا و دیجیتال مارکتینگ تخصصی هوربان

Hoorban Digital Marketing Team

Hoorban Digital Marketing Team

Areas of expertise

  • Specialized Content Research & Production
  • Content Strategy
  • Digital Marketing
  • Search Engine Optimization
  • SEO
  • AEO
  • GEO
  • Source Research
  • Content Editing & Development
  • Publication Planning
  • Content Performance Analysis
  • Digital Identity Development

Hoorban’s Specialized Content and Digital Marketing Team focuses on researching, producing, and developing content related to trade, commerce, imports, exports, and specialized business topics.

The team is responsible for source research, content development and editing, publication planning, search engine optimization, and the development of SEO, AEO, and GEO structures across Hoorban’s digital platforms.

In producing specialized content, priority is given to credible sources, verifiable information, multi-stage review, and the delivery of practical and accessible content for business audiences. For topics that require technical or domain-specific expertise, the team relies on official sources and works in collaboration with Hoorban’s managers, specialists, and professional partner network.

The team also contributes to strengthening Hoorban’s digital identity, analyzing content performance, and aligning content activities with the company’s commercial and business development objectives.

Articles and publications

  • Importing Saffron from Iran: A Practical Guide for International Buyers

    Importing saffron from Iran requires a clearly defined product specification, documented supplier verification, pre-shipment quality testing, compliant packaging and labelling, and confirmation of the destination country’s customs and food-import requirements before any commercial commitment is made.

    Author⁨Sep 7, 2026⁩

  • What Are Incoterms? A Practical Guide for International Buyers

    Incoterms® 2020 comprises 11 ICC rules used in contracts for the sale of goods. Each selected rule identifies the seller’s delivery obligation, the point at which transport risk transfers, and how specified costs and formalities are allocated between seller and buyer. The International Chamber of Commerce publishes these rules. This guide covers Incoterms® 2020, effective from 1 January 2020. Source: International Chamber of Commerce, Incoterms® 2020, “Introduction to Incoterms® 2020.” Incoterms® are standardized rules incorporated into sales contracts to allocate delivery, transport, risk, customs, and—in limited cases—insurance responsibilities between sellers and buyers. They do not determine ownership, price, payment, product quality, governing law, or remedies for breach. Source: International Chamber of Commerce, Incoterms® 2020, “Introduction to Incoterms® 2020.”

    Author⁨Sep 5, 2026⁩

  • What Is Commerce? A Complete Guide to Modern Trade

    When we hear the word "commerce," buying and selling goods is usually the first thing that comes to mind. But in today's world, commerce goes far beyond the exchange of goods. Commerce is a network of activities — including sourcing, negotiation, transportation, customs, financing, marketing, and risk management — that moves goods and services from producer to end consumer.In the global economy, international trade is considered one of the most important drivers of economic growth, providing companies with access to new markets.

    Author⁨Jun 17, 2026⁩

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